Stage 1–2

Attribution & Revenue

Funnel, CRM deals, payments, refunds and contribution margin with explicit attribution model.

Start with pre-audit
What this module will deliver
Scaffolded now. Implementation follows the RevenueGhost TZ backlog in order.
  • Last non-direct as operational default
  • Reconciliation across ads / analytics / CRM
  • No double-counting of revenue
  • Margin stays N/A without COGS